Public Relations and Reputation Management
A targeted public relations campaign ensures prospects have heard of your brand before you walk in the room. Beyond simple brand awareness, the right amount of publicity can position your company as a going concern, even when you're just getting started. Public Relations services from PROD Communications include:
Media List Development
Reaching the right audience starts with finding the right people. A news release that is blasted to everyone in the known universe does not have the same impact as one with a much smaller distribution to industry specialists who care about what your company has to say and want to learn more about you.
Engaging News Releases
Assuming a news release is flawless, and it must be, most of them are still cripplingly boring. Nobody wants to read boring stuff, and industry experts who wade through hundreds of tedious news releases are no exception. An engaging news release starts with what's new, tells readers why they should care, finishes with what's in it for them, and it does all of the above in as few words as possible.
Crisis Communications
Good news travels fast, but bad news travels faster. When something has gone awry, all eyes are on you for a response. Your reputation is on the line, and you cannot dither. A strong, immediate statement that addresses what you're going to do to make things right will go a long way in reputation management.
You don't need to muddle through the process of public relations management on your own. Let's get started today on the plan that's right for your business.
Media List Development
Reaching the right audience starts with finding the right people. A news release that is blasted to everyone in the known universe does not have the same impact as one with a much smaller distribution to industry specialists who care about what your company has to say and want to learn more about you.
Engaging News Releases
Assuming a news release is flawless, and it must be, most of them are still cripplingly boring. Nobody wants to read boring stuff, and industry experts who wade through hundreds of tedious news releases are no exception. An engaging news release starts with what's new, tells readers why they should care, finishes with what's in it for them, and it does all of the above in as few words as possible.
Crisis Communications
Good news travels fast, but bad news travels faster. When something has gone awry, all eyes are on you for a response. Your reputation is on the line, and you cannot dither. A strong, immediate statement that addresses what you're going to do to make things right will go a long way in reputation management.
You don't need to muddle through the process of public relations management on your own. Let's get started today on the plan that's right for your business.